Guinness Storehouse in Ireland beats off competition from Buckingham Palace and the Eiffel Tower to be crowned Europe’s top tourist attraction

  • Central Dublin attraction highlighted at prestigious World Travel Awards
  • Opened in 2006, the site tells the story of 250 years of brewing stout
  • Visitors get chance to pour their own pint, and bar has stunning city views

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Dublin’s Guinness Storehouse has beaten the likes of Buckingham Palace, Rome’s Colosseum and the Eiffel Tower to be named Europe’s leading tourist attraction. The Storehouse, which tells visitors the story of the drinks company, has had 13 million people through its doors since it opened in 2006. It was named among winners in the prestigious World Travel Awards ceremony in Sardinia.

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On floor five in the Storehouse, visitors get the chance to pour their own pint of Guinness

The rooftop bar offers stunning views of the city of Dublin, helping the site to be named Europe’s top tourist attraction at the World Travel Awards

Failte Ireland chief executive Shaun Quinn hailed the win as a great boost for Irish tourism.

‘In what is shaping up to be a record year for the tourism sector, this win confirms that we must be getting something right, he said.

DROP IN FOR A PINT OF GUINNESS

‘The Guinness Storehouse is undoubtedly one of the places you must check out when visiting Dublin.

‘Not only do you get to explore the fantastic history behind the making of ‘the black stuff,’ but you are also rewarded with a drink of it at the end of the tour.

‘Sipping a Guinness while looking out over the Irish capital from the spectacular roof bar is well worth the ‘ 18 entry fee.

‘Taking in 250 years of history, learning about the brewing processes, and how the Guinness family overcame all the obstacles to have the brand they have today is fascinating.

‘Then there is the opportunity to ‘pour your own’ on floor five, if you do it perfectly, you get a certificate.

‘The seventh floor bar offers unrivalled views across Dublin, and is the perfect spot to enjoy a pint of Guinness, complete with a new appreciation of what you are drinking.’

John Hutchinson, Travel writer

‘When you consider that this was an open worldwide public vote and that the Storehouse beat back competition from the Acropolis, Buckingham Palace, the Colosseum and the Eiffel Tower, you know that the Storehouse must be delivering what visitors want – truly authentic and memorable experiences.

‘I’d like to congratulate managing director Paul Carty and all the team at the Guinness Storehouse for their impressive performance.’

The journey begins at the bottom of the world’s largest pint glass and continues up through seven floors filled with interactive experiences that fuse Guinness’ long brewing heritage with Ireland’s rich history. At the top, visitors are rewarded with a pint of Guinness in the world-famous rooftop Gravity Bar. The Irish Times1 reports that ‘on average, 92 per cent of all visitors are not Irish,’ and that in 2014 ‘the top five nationalities of those who visited it were American, British, French, German and Italian.’

Guinness is one of the most successful beer brands worldwide. It is brewed in almost 60 countries and is available in over 120.

Annual sales total 850 million litres. The Guinness Storehouse has millions of foreign visitors each year, all keen to bag a memento

Arthur Guinness started brewing ales in 1759 at the St. James’s Gate Brewery, Dublin and started selling the dark beer porter in 1778. Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast.

A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurised and filtered. Guinness stout is available in a number of variants and strengths, ranging from 4.1 per cent alcohol volume up to 7.5 per cent (Guinness Foreign Extra Stout).

References

  1. ^ Irish Times (www.irishtimes.com)

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