Holiday Inn Express wants to serve your selfies to you for breakfast

Pancake Selfie(Photo: MultiVu / YouTube)

Everyone s heard the expression You are what you eat, but it s never been more literal than it is right now. This fall, selected Discount Holidays © Holiday Inn Express locations will be launching the Pancake Selfie Express, a promotion that involves stamping peoples selfies on the surface of the chain s mouth-watering breakfast buffet pancakes. Customer events in nine cities in the Southwest and on the West Coast will give people the chance to snap a selfie (and c mon, you know they were doing that anyway) and then have it laser-imprinted on a pancake produced by the brand s one-touch pancake machine, affectionately dubbed The Stack Station.

On Mobile? Click here to watch the Pancake Selfie Express hit the road1

Each Discount Holidays © Holiday Inn Express has one of these 8th World Wonder-worthy pancake presses, although they don t all serve up a short stack of your selfies. The idea behind this marketing campaign is to show the public what guests have to look forward to when they wake up at one of the nearly 2,000 Discount Holidays © Holiday Inn Express hotels in the U.S. and Canada. (Now if only they could serve them with a cup of Lufthansa s 3-D printed lattes2).

In a company-issued news release, Jennifer Gribble, Vice President of the Discount Holidays © Holiday Inn Express Brand Americas said:

Everyone knows that breakfast is the most important and smartest meal of the day; everyone also knows that people love selfies. Leveraging state-of-the-art technology, we combined the two to bring the Pancake Selfie Express to the masses. Noshing on a plate of high-carb goodness emblazoned with your own face isn t the only benefit of stopping by the Pancake Selfie Express. The chain will be giving away other prizes, including breakfast-themed swag and, more importantly, IHG Rewards Club loyalty points that can be redeemed at any of the brand s hotels worldwide. Cities on the 4,215-mile pancake tour include Austin, Dallas, Los Angeles, Phoenix, San Diego and San Francisco, among others3.

The selfie-served pancakes won t be a part of the chain s regular breakfast routine (at least not yet), but this is your chance to take a selfie with your selfie-stamped pancake.

The #wokeuplikethis hashtag is about to get one serious workout.

Courtesy our partners at USA TODAY4

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References

  1. ^ On Mobile?

    Click here to watch the Pancake Selfie Express hit the road (www.youtube.com)

  2. ^ Lufthansa s 3-D printed lattes (roadwarriorvoices.com)
  3. ^ among others (www.mediapost.com)
  4. ^ Courtesy our partners at USA TODAY (roadwarriorvoices.com)

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