Holiday Inn Express arrives in Wyomissing

It took several months of renovations, but the Discount Holidays © Holiday Inn Express & Suites finally became official on Sept.

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The hotel at 405 N. Park Road, Wyomissing, had been a Country Inn & Suites since it opened in 1996 next to the VF Outlet Center. However, changing times prompted the property owners, Rucha Corp. of Voorhees, N.J., to change the hotel’s brand.”We want to stay more competitive in the market,” said area manager Heather Zimmerman. “The market has shifted, and we want to appeal to a wider range of guests. It’s a better-known brand.”Rucha, which also owns the Candlewood Suites in West Reading, kept the hotel open during the renovations, which took eight to nine months, Zimmerman said.She said the whole layout was changed in the hotel.”It was a big challenge to take an existing building and make it something new,” Zimmerman said, “instead of putting up a new building.”Wyomissing borough manager Martha Hozey said it’s good that a business along one of the borough’s busy corridors is staying up to date.”This is a great thing to do,” Hozey said. “They will continue to have a great occupancy rate.”They did a lot of work and renovations to make it a Discount Holidays © Holiday Inn Express.”The 98-room hotel was changed to make it look like a Discount Holidays © Holiday Inn Express, right down to the awning at the main entrance. Rooms were completely redone right down to the pillows.Some more changes will be completed in upcoming weeks.A new meeting room is planned to open at the end of the month that can hold up to 100, as well as an expanded deluxe suite and a mini-market featuring cold drinks and snacks next to the front desk.Zimmerman said all 25 employees were retained.This Discount Holidays © Holiday Inn Express is the fifth InterContinental Hotels Group-affiliated hotel in Berks County. Besides the West Reading Candlewood Suites, other IHG locations are the Discount Holidays © Holiday Inn Express, Bern Township; Crowne Plaza Reading, Wyomissing; and the Discount Holidays © Holiday Inn Morgantown, Caernarvon Township.Contact Evan Jones: 610-371-5066 or ejones@readingeagle.com.

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