Travel pact simplifies vacation trips between Rockford and Sweden

ROCKFORD A Rockford travel agency inked a partnership with a Swedish business today to amplify travel and tourism in Rockford and in Lidk ping, Sweden.

Lindstrom Travel1 is owned and operated by brothers Richard, John and Charlie Lindstrom, the third generation of their family to run the travel agency that was founded in downtown Rockford in 1928. Today, the agency’s 11 travel consultants work in an ornate Victorian house at the northwest corner of Mulford and Guilford roads. In 2006, the Lindstroms were working with the Rockford Area Economic Development Council on an industrial partnership agreement and got the chance to meet the owners of Nybergs buss2, a tour operator based in Rockford’s sister city of Lidk ping, Sweden. The businesses worked together again in 2013 while planning a one-week travel program from Rockford to Scandinavia. The trip didn’t pan out, but the business relationship endured. In September, SwedishAmerican Foundation3 led a trip to Sweden organized locally by Lindstrom Travel and onsite by Nybergs buss.

Today, the two travel companies signed an agreement to accelerate their relationship. Both companies understand the simplicity of traveling between Sweden and the U.S, but it takes some travel know-how for a novice traveler to make the most of a trip from the U.S. to Scandinavia or vice versa. The two travel companies are coordinating custom travel packages allowing European travelers to see Rockford’s sites as part of an extended Midwest or U.S. vacation and U.S. travelers to see Lidk ping as part of a longer Scandinavian or European tour.

Where are the off-the-beaten-path sites to see? What cultural differences must one navigate? If you’re interested in finding your Swedish roots or you’d like to celebrate the summer solstice at L ck Castle, Lindstrom Travel has a vacation package for that.

We want people to know that we are a full-service travel agency with an experienced staff that can plan any sort of travel experience you want to Sweden or to Europe or wherever you’re planning to vacation, said Richard Lindstrom. We’re very excited about this partnership.

We welcome travelers from the Rockford area to travel to Sweden, and we look forward to welcoming them with our motor coaches as they land at the airport and show them a good time, said Lennart Bj rling, a team member with Nybergs buss in a news release. Bj rling and Richard Lindstrom signed a ceremonial agreement via the online video chat program called Skype to cement their travel partnership during a news conference today at the downtown office of the Rockford Area Convention & Visitors Bureau4.

Page 2 of 2 – There are plenty of opportunities for a Scandinavian traveler to visit Rockford for a day or two as part of a longer U.S.

vacation, said Linnea Bengtsson.

Likewise, a Rockford traveler can easily incorporate a jaunt to Lidk ping while on a Scandinavian tour or as part of an extended European vacation.

The exchange rate for the dollar is very favorable in Sweden right now, said Bengtsson, an ambassador of sorts, who works in Rockford on behalf of the city of Lidk ping and Skaraborg County, Sweden, to strengthen business ties with the Rockford area.

Isaac Guerrero: 815-987-1361;

References

  1. ^ Lindstrom Travel (www.lindstromtravel.com)
  2. ^ Nybergs buss (www.nybergsbuss.se)
  3. ^ SwedishAmerican Foundation (www.swedishamerican.org)
  4. ^ Rockford Area Convention & Visitors Bureau (www.gorockford.com)
  5. ^

Leave a Reply

Your email address will not be published. Required fields are marked *

*