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Chris Froome’s Tour de France crash shows ‘you have to stay focused’ say Team Sky

A crash for Chris Froome during stage 19 of the Tour de France shows how precarious the race lead can be, as Team Sky went into damage limitation mode

Chris Froome’s Tour De France Crash Shows ‘you Have To Stay Focused’ Say Team Sky

Chris Froome1 s crash during stage 19 on the roads below Mont Blanc2 on Friday showed just how vulnerable the yellow jersey lead can be in the Tour de France3. Team Sky say that they have to stay focused with only two more days remaining.

Froome fell on the wet roads descending to the final Le Bettex climb at 11.2 kilometres to race. Rips on the right back of his jersey showed cuts and blood and above on his should, blood soaked through the yellow top.

It s the same for any rider in the yellow jersey at the Tour a couple of days from the Champs- lys es, Sky sports director Nicolas Portal said. There s always the risk of a bad crash or a mechanical problem, and like today.

Chris Froome’s Tour De France Crash Shows ‘you Have To Stay Focused’ Say Team Sky

Chris Froome wore an ice pack in the podium

There were lots of things happening in the race today. Richie Porte fell, Mollema fell. There were lots of crashes. These are things that you can t plan, and that s part of the beauty of our sport. You always have to be focused until the last day here.

Froome s race lead, which actually grew to 19 seconds to 4-11 over Romain Bardet (Ag2r La Mondiale) still appears secure with only one more mountain day in the Alps before the race travels north to finish with a flat stage in Paris.

I think in the end, if he has a good night, with the physio and everything, he should be OK, Froome s mountain helper, Wout Poels said.

Chris Froome’s Tour De France Crash Shows ‘you Have To Stay Focused’ Say Team Sky

Chris Froome with obvious injuries after crashing on stage 19 (Watson)

I hope it s only a few scratches. If he can finish today, still in the front, after that crash, then I m not really worried. It should be OK. One more day of fighting and hopefully he should be OK. Team Sky s looked at its weakest today than it has for the last three weeks since the Tour began in Normandy. Froome scrambled, took Geraint Thomas s bike and raced ahead with Sergio Henao, Mikel Landa and Poels.

At one point, with BMC Racing on the front for Richie Porte, it even appeared that he could be struggling to maintain his position.

>>> Chris Froome: Tour de France could have gone either way after crash4

Sky s Portal explained that it was a really intense moment

The main thing, Portal added, was to get to the top without losing too much time and he still has an advantage so he didn t panic.

The only thing was that he was on the bike of Geraint, but he didn t lose too much time in the end and I think he did a good job to come back, said Poels, who paced Froome through the final metres of the 9.8-kilometre finishing climb.

I know we had a few minutes in hand but you know when you crash it can be really easily over.

But I think Chris did a good job to come back and fight for his position, and he didn t in the end lose too many seconds.

References

  1. ^ Chris Froome (www.cyclingweekly.co.uk)
  2. ^ stage 19 on the roads below Mont Blanc (www.cyclingweekly.co.uk)
  3. ^ Tour de France (www.cyclingweekly.co.uk)
  4. ^ >>> Chris Froome: Tour de France could have gone either way after crash (www.cyclingweekly.co.uk)

The Friday Quiz: Can you identify the cyclist from just their legs?

Legs are the most important part of every WorldTour rider’s body, but can you name the rider based just on their pins?

The Friday Quiz: Can You Identify The Cyclist From Just Their Legs?

For avid cycling fans it s easy to spot riders in the bunch from their hair dos to their choice of sunglasses1, and from their height to their riding style. If you watch enough professional racing throughout the year it becomes second nature to tell who s who, even if they ve got rain jackets on and their heads down. Subtle differences in bike set-ups2 or kit choices between teammates are soon easy to spot from race to race.

To make it harder to identify riders this week s cycling quiz asks you to spot the rider based only on a snapshot of their legs. For professional cyclists it s their legs that carry them to glory or see them fall short of their goals. Although fitness goes well beyond just their pins, riders will always refer to having good legs but rarely tell you about the general state of their cardiovascular system.

It s time to see if you know which rider is which just from their legs.

Can you identify the cyclist from just their legs?

References

  1. ^ their choice of sunglasses (www.cyclingweekly.co.uk)
  2. ^ bike set-ups (www.cyclingweekly.co.uk)

A Crystal Ball for Online Shopping

Udayan Bose | NetElixir1

Wouldn t it be wonderful if as online retailers we could predict what our next shopper from California is most likely to buy from our website and when they are most likely to make this purchase?

A Crystal Ball For Online ShoppingShare

Search and shop data has predictive value.

Search queries offer valuable insights into shopper intent. Shoppers search and then buy.

At NetElixir, using our proprietary tracking technology, we can track online shopper journeys from the time they click on a Google ad to when they make an initial purchase, as well as repeat purchases. We are able to segregate the various touch points and websites involved (social media, email, affiliate websites, etc.) prior to a purchase. Moreover, our technology assigns a time and geo stamp for each touchpoint, thereby enabling us to measure unique aspects of pre-purchase behavior.

For the past few years, our retail intelligence team has been diligently aggregating and analyzing millions of paths to purchase for seven retail categories, including: home improvement, apparel, home furnishings, gourmet food, consumer electronics, pet supplies and hobbies/gifting.

Also on Longitudes: How to Plan for the Shopper of Tomorrow]

A Crystal Ball For Online ShoppingShare

One out of five online Discount Holidays © holiday purchases will come from mobile devices this year.

Here are some of the insights we ve found:

  • Women shopping online are more likely to buy dresses at 10 p.m. and home furnishings at 7:45 p.m.
  • Prior to buying a laptop online, a shopper clicks on or engages with more than seven websites this takes an average of 16 days.
  • Shoppers from California take 13 percent less time to make a purchase compared to shoppers from Pennsylvania.

This in-depth study of shopper journeys helps us better understand the who, what, when, where and why of online shopping. With more than half of online purchases influenced by search, we know this search-and-shop data has predictive value. We can forecast the volume of future purchases at an aggregate level at a greater than 70 percent accuracy rate by analyzing historical search and shopping behavior.

The predictive value of search data also increases during the Discount Holidays © holiday season. We believe this happens because of the inherent time pressure online shoppers face to purchase gifts in time for Christmas.

A Crystal Ball For Online ShoppingShare

Search engine data offers exceptional insights into consumer behavior.

In turn, this leads to a strengthening of purchase-focused search intent. For example, our research shows that search queries that include verbs like buy, get and purchase experience more than a 70 percent increase between Dec.

1 20.

We ve set up a panel of 32 mid and large-size retail customers that we monitor and record through several key search metrics, as well as live e-commerce sales data (impressions, click-through rate, conversion rate, average order value, items per order, etc.) in six-hour intervals. For predicting Discount Holidays © holiday e-commerce sales growth, we compare the first nine months of data for the current year versus three prior years. At the same time, we analyze the search query and online purchase trends for previous Discount Holidays © holiday seasons.

Our data analysis has produced several interesting insights:

  • The first mini online Discount Holidays © holiday sales spike occurs on the third Monday in October.

    To be more exact, it starts around 6 p.m. on Sunday and continues through Monday at midnight.

  • Seven percent of total online Discount Holidays © holiday sales come from last minute shoppers (Dec.

    19 24).

Since 2011, based on our search-and-shop data, we ve published a Search Marketing Discount Holidays © Holiday Calendar highlighting the top online shopping days for each year and the CPC (Cost-Per-Click) inflation.

A Crystal Ball For Online Shopping

Click to Expand the 2015 Search Marketing Discount Holidays © Holiday Calendar. Interestingly, the year over year, e-commerce sales growth projections based on our 32-retailer panel accurately aligns with the actual Discount Holidays © holiday e-commerce sales growth reported by the National Retail Federation in January.

This has happened three years in a row (2012-2014), leading us to believe that our sample based on the retailers that comprise the panel may reflect the overall U.S. online retail industry.

Also on Longitudes: A Power Shift in Retail]

The projection for 2015

Based on our comparative year-over-year analysis for the first nine months of 2015 including fairly strong back-to-school sales and continuing strength of e-commerce sales we expect a year-over-year increase around 11.8 to 12.2 percent this Discount Holidays © holiday season for online sales. (This projection is entirely based on search-and-shop data and does not reflect economic factors like continued softness of the stock market and a volatile global economy). In addition, we believe that more than 50 percent of all retail search queries and one out of five online Discount Holidays © holiday purchases will come from mobile devices this year.

Search Engine Advertising has been and still is a direct marketing channel that helps companies profitably acquire customers. We believe that search engine data also offers exceptional insights into consumer behavior and has a strong predictive value. Smart marketers can gain valuable insights into their online shopper behavior by carefully analyzing search-engine-led shopper journeys.

Moreover, with systematic effort, they can even succeed in predicting what the shopper is most likely to buy from their website. A Crystal Ball For Online Shopping

A Crystal Ball For Online Shopping

Every morning, wake up to the blog that gives you the latest trends shaping tomorrow.

Udayan Bose4 is Founder and CEO of NetElixir.

Click the RSS icon to subscribe to future articles by this author.

References

  1. ^ Udayan Bose (longitudes.ups.com)
  2. ^ Also on Longitudes: How to Plan for the Shopper of Tomorrow (longitudes.ups.com)
  3. ^ Also on Longitudes: A Power Shift in Retail (longitudes.ups.com)
  4. ^ Udayan Bose (longitudes.ups.com)