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Website aims to put Leiston on tourist trail and boost visitors

11:33 23 October 2015

A resident passionate about his town and its potential has launched a website to promote it and attract more visitors.

Leiston Film Theatre manager Wayne Burns took on the venture because he believes Leiston and its surrounding IP16 district deserves to be a destination for visitors and sees a dedicated tourism website as one of the major factors for the town s future prosperity. The website Visit-Leiston.co.uk has been created by Leiston-based web design company Melbek and personally funded by Mr Burns, with contributions from Leiston Business Association, EDF Energy and Suffolk Coastal District Council, to assist in the future development and marketing of the site. Mr Burns said: Sandwiched between the market town of Saxmundham and the coastal resort of Aldeburgh, there is no reason why Leiston shouldn t form part of the Heritage Coast tourist route.

Leiston is a town with character, proud of its working class routes, unique coastline and industrial heritage, which already benefits from the many thousands of people who visit the town each year for the shopping and various attractions, but I believe that there is still so much more potential.

The website features details of accommodation, plus food and drink and leisure categories, complimented by a local shopping guide, gallery and community section, which lists local information and numerous service providers that visitors and residents may find useful. As the site evolves it will also include a comprehensive events guide. Mr Burns said: Leiston and the surrounding area can boast many assets to its tourism portfolio including a High Street full of useful shops, a leisure centre with swimming pool, an award winning museum, attractive open spaces including the unique stretch of coastline at Sizewell, brilliant camping sites and the oldest purpose-built cinema in the county, all of which contribute substantial additional funds into the local economy.

A Facebook and Twitter presence has been established to support the new website and will feature regular postings of local information, event listings and images.

The website was launched at a presentation at Leiston Community Centre, King George s Avenue, with guests including representatives of businesses and organisations.

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New drive to boost tourist trade outside the peak summer season

New Drive To Boost Tourist Trade Outside The Peak Summer Season

An image of Orfordness from the Suffolk Coast Destination Marketing Organisation’s “Perfectly Seasoned” autumn promotional campaign. Archant

A new marketing campaign has been launched to attract more visitors to the Suffolk coast outside of the traditional Discount Holidays © holiday season.

The Perfectly Seasoned campaign for the autumn, developed by the Suffolk Coast Destination Management Organisation (DMO), combines key elements of area s appeal including food, art, wildlife and outdoor activities.

Tim Rowan-Robinson, chairman of the Suffolk Coast DMO, said it was hoped that tourism businesses in the region would unite behind the thematic approach, which will also carry through to a spring campaign, to drive an increase in visitor numbers during the shoulder months either side of the peak summer season.

This campaign shows how The Suffolk Coast is a year round attraction, he said. Those of us who live and work along the Suffolk Coast know this stretch of the UK is beautiful throughout the year.

Our Perfectly Seasoned campaign provides the opportunity for us to work together to showcase and develop our destination offer.

Catering for a greater influx of visitors is a key priority for us and this campaign will drive tourists directly to accommodation providers, restaurateurs and tourist attractions who have become our members.

Annie Willey, brand manager for the Suffolk Coast DMO, added: We urge all Suffolk Coast businesses that have not yet joined our membership scheme to do so, as we are confident that this stretch of coastline can and will be a year round destination.

Norwich airport holiday passenger growth despite turbulence overseas

06:00 12 September 2015

Norwich Airport <b><i>Discount Holidays ©</i></b> Holiday Passenger Growth Despite Turbulence Overseas

norwich International Airport. Picture by SIMON FINLAY. Norwich International Airport has recorded an uplift in Discount Holidays © holiday passenger numbers, despite facing heightened turbulence in tourist destinations sparked by the terrorist attack in Tunisia and the Greek financial crisis.

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The transport hub saw holidaymakers flying from the airport grow 2pc year-on-year, from just under 101,000 to close to a 103,000.

The expansion came in spite of the financial blow caused by its decision to cancel its chartered flight to Tunisia at the end of June when a gunman with links to the Islamic State shot dead 38 people near the city of Sousse.

Elsewhere, Heathrow, Gatwick and Manchester airports all enjoyed their busiest ever month in August, with record-breaking passenger numbers.

Richard Pace, general manager of Norwich International Airport, said: Over all we are having a good year. We are seeing growth in important areas, including Discount Holidays © holiday flights and our international hub connectivity. That is against a backdrop of the terrible situation in Tunisia which has had an impact on our growth profile. Despite the terrible events, we have still been able to grow year-on-year.

He said while the events in Tunisia forced the airport to cancel its chartered flight to the country, the Greek economic crisis did not impact the performance of its service to Corfu, which was performing well.

An upsurge in demand for private chartered flights from Norwich-based SaxonAir also handed the airport a boost, growing its general aviation activity by 40pc.

The airport also saw 5pc growth in passengers using the Amsterdam hub connection, which allows travellers from Norwich to connect to long haul flights from Schiphol airport.

The growth was partly fuelled by the increasing number of international students travelling to Norwich to study at the University of East Anglia, Mr Pace said.

Across the UK, some 7.33 million people passed through Heathrow in August, up 4pc on the same month last year.

Gatwick Airport saw 4.53 million passengers last month – up 3.7pc on 2014.

Manchester Airport recorded 2.6 million travellers last month, making it the busiest in the airport s 77-year history.

The year-on-year rise was 5.05pc.

The airport s managing director, Ken O Toole, said: This has been a truly astounding summer and the number of people flying from the north of England has surpassed all forecasts, providing a boost for our airline, tour operators and retail partners, as well as creating jobs and boosting the local economy as a direct result.

We continue to work hard to ensure services and capacity match the demand that continues to grow across our broad and diverse catchment area.

Do you have a business story for the EDP?

Contact business editor Ben Woods on ben.woods@archant.co.uk

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