Holiday shoppers value free over fast shipping

<b><i>Discount Holidays ©</i></b> Holiday Shoppers Value Free Over Fast ShippingBI Intelligence

This Discount Holidays © holiday season, consumers in the US are looking for retailers that offer them the best options when it comes to delivery costs. Notably, many online shoppers prefer to have free shipping1 over fast shipping if they had to choose just one, according to a survey from Pitney Bowes. In addition, many will order more in order to reach the free shipping threshold:

  • 93% of consumers consider general shipping options to be a very important factor in the overall shopping experience.
  • 88% prefer free shipping with a five-to-seven-day delivery date to paying a delivery fee for one-to-two-day delivery.
  • 60% of consumers say that they have increased their online order total in the past in order to qualify for free shipping.

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One potential reason for the emphasis on free shipping is that consumers are starting their Discount Holidays © holiday shopping earlier than ever this year, eliminating the need for some last-minute one-to-two-day deliveries.

Many retailers in the US and the UK say they will begin implementing online Discount Holidays © holiday promotions3 this month, according to a survey from ChannelAdvisor, cited by Internet Retailer. And according to the Pitney Bowes survey, 30% of US consumers plan to do a majority of their shopping before Thanksgiving.

As the Discount Holidays © holiday shopping season begins earlier every year, consumers are looking for the best deals over last-minute fixes.

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