Beattie is the only digital option for Redefine|BDL Hotels

Creative communications group Beattie is rolling out a range of digital marketing services for Redefine|BDL Hotels after winning a competitive tender process. Redefine|BDL Hotels is a leading independent hotel management company that manages 63 hotels across the UK. They also partner with six of the most prestigious international hotel brands, including IHG , Hilton Worldwide, Accor, Best Western, Wyndham Hotels & Resorts and Starwood Hotels & Resorts Worldwide.

Beattie already delivers creative PR consultancy for Redefine|BDL Hotels and the latest contract will see its Only Digital team working on SEO, content strategy, social media, analytics and web design and development. A new website has recently been completed for the International Hotel Group Limited, which was set-up by Redefine|BDL Hotels shareholders to invest in hotel assets, and further sites will be launched throughout 2016. Director of Only Digital, David Reid said: “Our digital marketing and development teams have extensive experience in delivering results for clients in many sectors, including hospitality.

“The rich content that exists across the hotels in the group means that our content team in particular have a fantastic brief for the coming months.

“Our PR colleagues have worked on this account for several years, so Beattie really is providing a truly integrated service for Redefine|BDL Hotels.

Yvonne Brennan, group marketing manager at Redefine|BDL Hotels, said: “Beattie was selected on the strength of the team s ability to deliver great content, a must for hoteliers looking to extend engagement with customers.

“I m looking forward to working with the team to improve our online performance across conversion, engagement and reach KPIs.”

Beattie has kicked off 2016 by rebranding its digital marketing business from Only Web to Only Digital. Reid added: We took the brave step of rebranding a long-established brand because, in an ever-changing world of communications, Only Web no longer describes the essence of what we do. We have evolved well beyond web design and search marketing to embrace digital design, video, apps and television advertising.

Only Digital operates from eight offices across the UK including London, Manchester, Leeds and Glasgow with more than 30% of its output for international clients. With a team of more than 30 digital communications and marketing specialists, services include social media, PPC management, search engine optimisation and digital strategies. The rollout of the Only Digital website will be followed within a month by new websites for Beattie and Only Marketing.

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