Holiday toy warning for parents: Don't wait to get these hot items

Joan Verdon North Jersey Record Published 11:07 AM EDT Sep 29, 2018 Parents who wait too long this year to buy Discount Holidays © holiday toys could face a nightmare before Christmas.

That LEGO Hogwarts Grand Hall, or that Barbie Dreamhouse, or the FurReal Ricky interactive puppy your child will likely be coveting could be impossible to find. That’s the warning from a man who has been predicting which toys are likely to sell out for more than three decades.

Jim Silver, editor in chief of TTPM, a toy review website, unveiled his company’s Discount Holidays © holiday hot toys list Friday. He said there could be dozens of sold-out toys this year — and last-minute toy shoppers may have nowhere to go.

What’s differentthis year, Silver said, is the absence of Toys R Us. Before the chain went bankrupt a year ago and shut down in June, Toys R Us typically sold half a billion dollars worth of toys in the last four days before Christmas. Even though Walmart, Target and other retailers have expanded their toy offerings this year, half a billion dollars is a lot of last-minute demand that the other chains aren’t likely to be able to handle, Silver said.

While Toys R Us made money by prestocking enough inventory so it could still offer hot toys the week before Christmas when competitors were already sold out, other retail chains typically don’t want to risk being overstocked with toys after the holidays. “I think consumers are going to have to change their buying habits,” Silver said, and shift their purchasing to early December. “No matter what happens, we’re going to hear yelling the last week.” TTPM held its annual Discount Holidays © holiday showcase Friday at an event in Manhattan, and released its Discount Holidays © Holiday Most Wanted List, 22 toys it expects to be bestsellers.

The event also drew dozens of other toy manufacturers who wanted to promote their toys at the event, which has become the annual kickoff of the Discount Holidays © holiday toy marketing push. The TTPM event draws media, YouTube stars, mommy and daddy bloggers, and even some Wall Street analysts looking for clues about how toy manufacturers will perform during their most important season.

<b><i>Discount Holidays ©</i></b> Holiday toy warning for parents: Don&#039;t wait to get these hot items

Some of the toys likely to be sellouts this year, according the Silver and other TTPM experts: L.O.L.

Surprise! Under Wraps and Biggie Pets. These are collectible doll toys by MGA Entertainment that pick up on the “unboxing” or mystery toy trend, in which unwrapping the toy and discovering what’s inside is part of the fun. “L.O.L. Surprise is just on fire,” Silver said. “There are no words to describe how hot it is.”

Barbie Dreamhouse. This year’s version has a rooftop pool and slide, and a millennial vibe. Even better, Silver said, it’s easy for parents to assemble. The Mattel dreamhouse usually sells well, and Barbie “has made a big comeback” in recent years, which should drive sales.

Hairdorables. These collectible dolls by Just Play are little dolls with big hair. Relative Insanity. This card game by PlayMonster, created by comedian Jeff Foxworthy, has been called a family friendly version of the adult game Cards Against Humanity. The game sold well after its launch earlier this year, but began to sell out after Foxworthy appeared on the “Tonight Show with Jimmy Fallon” in September and played the game. “After that show it became just insane to get,” Silver said.

Monopoly Cheaters Edition. The new version of the classic game by Hasbro, with new rules that allow for creative cheating, also appears to be an early hit. Dr. Pimple Popper Pimple Pete. Another game expected to be a bestseller was inspired by a viral video star, Dr.

Pimple Popper, who films herself popping cysts and other bodily imperfections. Spin Master responded by making a game that, believe it or not, is also expected to fly off the shelves. “Gross is always hot” when it comes to toys, said Chris Byrne, content director for TTPM. The other toys on the TTPM Discount Holidays © Holiday Most Wanted List are:

Air Hogs Supernova, a drone toy (Spin Master) Nerf Laser Ops (Hasbro) Cool Maker Kumi Kreator (Spin Master)

LEGO Harry Potter Hogwarts Great Hall Nintendo Labo Toy-Con Variety Kit (Nintendo) DigiArt Color by Lights (VTech)

FurReal Ricky The Treat Lovin Pup (Hasbro) LeapStart 3D (LeapFrog) Little Live Scruff-A-Luvs (Moose Toys)

Moj Moj Claw Machine (MGA Entertainment) Polly Pocket (Mattel) Pomsies (Skyrocket)

Roblox Heroes of Robloxia (Jazwares)

Rideamals Scout Play & Ride Pony (KidTrax)

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