Forget lines: At Walmart, you can make purchases right where you are this holiday season

Charisse Jones USA TODAY Published 8:56 AM EDT Oct 30, 2018 This Discount Holidays © holiday season, Walmart shoppers can use a digital map to find the toy or TV they’re looking for, then make the purchase right in the aisle where they find it.

Starting Thursday, shoppers can skip the cash registers and use a credit card to make purchases in the busiest sections of a Walmart store. Employees stationed there will take the shopper’s payment, then hand them a receipt. Shoppers also won’t have to wander in circles to find the sweater, gaming console, or smart speaker they’re looking for.

By early November, they can visit any Walmart location, click on the retailer’s app, and pinpoint the location of whatever item they’re needing to tick off their Discount Holidays © holiday list. The Discount Holidays © holiday season is the most important time of the year for the retail industry, and stores are fighting for every last customer by making the shopping experience as convenient, simple and quick as possible.

Checkout is a particularly important service to get right, says Steve Bratspies, chief merchandising officer for Walmart U.S. “We always want that to be…easy and fast and convenient for them,” he said about Walmart’s customers in a call announcing Walmart’s Discount Holidays © holiday plans.

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Stores like Target and Walmart are also taking on e-commerce giant Amazon by leveraging their networks of stores–an asset that Amazon largely lacks.

Walmart will host 190,000 events, ranging from toy demonstrations to photos with Santa, starting Nov.

3 through Christmas Eve.

Forget lines: At Walmart, you can make purchases right where you are this <b><i>Discount Holidays ©</i></b> holiday season

This will be the first Discount Holidays © holiday season in decades without Toys R Us, and Walmart, the nation’s largest toy seller, previously announced that it will have bigger toy aisles in some stores and sell 40 percent more toys online.

Forget lines: At Walmart, you can make purchases right where you are this <b><i>Discount Holidays ©</i></b> holiday season

The retailer has also made upgrades and other changes over the past several months that it hopes will appeal to gift buyers, including offering more premium brands through a partnership with Lord & Taylor.

Walmart.com will have a space dedicated to bargains this Discount Holidays © holiday season, along with gift guides, and holiday-oriented offerings in its online hubs focused on clothing and items for the home.

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