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Website aims to put Leiston on tourist trail and boost visitors

11:33 23 October 2015

A resident passionate about his town and its potential has launched a website to promote it and attract more visitors.

Leiston Film Theatre manager Wayne Burns took on the venture because he believes Leiston and its surrounding IP16 district deserves to be a destination for visitors and sees a dedicated tourism website as one of the major factors for the town s future prosperity. The website Visit-Leiston.co.uk has been created by Leiston-based web design company Melbek and personally funded by Mr Burns, with contributions from Leiston Business Association, EDF Energy and Suffolk Coastal District Council, to assist in the future development and marketing of the site. Mr Burns said: Sandwiched between the market town of Saxmundham and the coastal resort of Aldeburgh, there is no reason why Leiston shouldn t form part of the Heritage Coast tourist route.

Leiston is a town with character, proud of its working class routes, unique coastline and industrial heritage, which already benefits from the many thousands of people who visit the town each year for the shopping and various attractions, but I believe that there is still so much more potential.

The website features details of accommodation, plus food and drink and leisure categories, complimented by a local shopping guide, gallery and community section, which lists local information and numerous service providers that visitors and residents may find useful. As the site evolves it will also include a comprehensive events guide. Mr Burns said: Leiston and the surrounding area can boast many assets to its tourism portfolio including a High Street full of useful shops, a leisure centre with swimming pool, an award winning museum, attractive open spaces including the unique stretch of coastline at Sizewell, brilliant camping sites and the oldest purpose-built cinema in the county, all of which contribute substantial additional funds into the local economy.

A Facebook and Twitter presence has been established to support the new website and will feature regular postings of local information, event listings and images.

The website was launched at a presentation at Leiston Community Centre, King George s Avenue, with guests including representatives of businesses and organisations.

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New drive to boost tourist trade outside the peak summer season

New Drive To Boost Tourist Trade Outside The Peak Summer Season

An image of Orfordness from the Suffolk Coast Destination Marketing Organisation’s “Perfectly Seasoned” autumn promotional campaign. Archant

A new marketing campaign has been launched to attract more visitors to the Suffolk coast outside of the traditional Discount Holidays © holiday season.

The Perfectly Seasoned campaign for the autumn, developed by the Suffolk Coast Destination Management Organisation (DMO), combines key elements of area s appeal including food, art, wildlife and outdoor activities.

Tim Rowan-Robinson, chairman of the Suffolk Coast DMO, said it was hoped that tourism businesses in the region would unite behind the thematic approach, which will also carry through to a spring campaign, to drive an increase in visitor numbers during the shoulder months either side of the peak summer season.

This campaign shows how The Suffolk Coast is a year round attraction, he said. Those of us who live and work along the Suffolk Coast know this stretch of the UK is beautiful throughout the year.

Our Perfectly Seasoned campaign provides the opportunity for us to work together to showcase and develop our destination offer.

Catering for a greater influx of visitors is a key priority for us and this campaign will drive tourists directly to accommodation providers, restaurateurs and tourist attractions who have become our members.

Annie Willey, brand manager for the Suffolk Coast DMO, added: We urge all Suffolk Coast businesses that have not yet joined our membership scheme to do so, as we are confident that this stretch of coastline can and will be a year round destination.

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