THE GREAT BIG TOYS“R”US BOOK OF AWESOME Arrives In …

For the First Time Ever, Augmented Reality Brings the Year s Hottest Toys to Life Within Kids Beloved Holiday Catalog Cover of THE GREAT BIG TOYS R US BOOK OF AWESOME Toys R Us today announced that The Great Big Toys R Us Book of Awesome , the company s annual resource for the year s hottest toys, will begin arriving in homes this week featuring an all-new, special interactive edition.

This 96-page toy compendium is compatible with the company s all-new app, The Geoffrey Shuffle , a game that allows kids to bring to life the season s most coveted toys through an augmented reality experience