Why Retailers Are Ho-Ho-Hoping for a Merry Holiday Season

By: Melody Gintert, Director, Market & Consumer Insights, Alliance Data s card services business Holiday season is a time for families and friends to gather, but it can often be expensive (and overwhelming) for consumers who entertain guests and purchase gifts for many people.

Historically, Black Friday has been a day when consumers could tackle all their holiday shopping needs and get a good price, but with brands now offering similar deals throughout the year, consumers are planning ahead and getting most of their holiday shopping out of the way early.

According to a pre-holiday study conducted by Alliance Data s card services business, more than half of consumers will have the majority of their shopping finished before December, and even 8% will have all their shopping done by then, making for more family time during the traditional holiday season